Brake has not been up to date on Blogging or keeping the story alive.

It’s not so easy to  convey Brake and who our unique audience is. So let’us give it go with a series of Blogs

One thing is clear who we are NOT aiming at, and this is easier to convey in conversation, face to face yet not so much via a google search!

So a good place is here, to start telling our story and making it clear WHO BRAKE is FOR by making it clear Who They ARE NOT for.

Bike Geeks : sourced from the Urban Dictionary

“Someone who is interested in cycling extends beyond mere enjoyment of the sport, and who is overly infatuated with the equipment itself. Obsessed with purchasing, or at least admiring, the very latest, overpriced frames, components, and even the apparel worn like spandex shorts and carbon fibre shoes.”

 

 

imageszaha-hadid-high-heels

Unless the Carbon fibre Shoes are Gucci or the amazing  Zaha Hidid for United Nude Or  Nike Le Bron 9’s or Zoom Kobe 7’s

url                            1-nike-elite-carbon-fiber-sneakers-1

 

Spandex can it be stylish?  Or is it just for wearing it extremely tight or maybe it’s functional. Also known as Lycra or Elastane, Invented in the US in the 1960’s changed the Clothing Industry

This wonderful synthetic is used in an array of clothing, including Skinny Jeans, Ski wear, Bra’s , Underwear , leggings , dresses, pants, swimwear, spanx …. Not just for the tight Cycle shorts and tops…

We can ALL wear Carbon Fibre Shoes and wear our Spandex / Lycra anytime any day

Lets have some fun making a clear reference who BRAKE isn’t for …

Zaha Hadid blog by Artsy 

Rachel