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Category Archives: Artists

A Braker needs to know !

Brake audience must know..

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All bikes are all sourced out of Taiwan.

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Bikes arrive in London in one box, part assembled.

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once Purchased then straight to a professional mechanics who are trained in full assembly and servicing of the majority of bikes sold (in London )

If the new address is outside of London. Bikes will be sent to the local bike shop where a mechanic will be qualified for the job in hand.

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Brake recommends all maintenance to be carried out by a professional, however, jobs such as punctures may be attempted under the supervision and pumping up the tyre can be rewarding this we would recommend trying.

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So in short. Buy a Brake bike is easy, the idea of the brand is a simple lifestyle.

We design, someone does the mechanics you ride.

Pump the Jam  this weekend not necessarily your tyres. Click to listen to Pump Up the JamTechnotronic 

Rachel

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Brake is NOT a Hipster Brand…

And this is why…

A Hipster:

Defined by following the latest trends and fashions, especially those regarded as being outside the cultural mainstream.

The bikes generally accepted by the hipster, are ” retro” ” vintage “or “classic”. Its components could have been sourced from old bikes found in the shed , or off grandfather’s old favourite Bone Shaker.   A hipster will have a heightened importance of then assembling these variants; age, colour and size components into their very own Hipster Fixie. Whether built over a short time or a drawn out process. Will likely look a mix mash, and look like so much care has been put into it looking different it actually is just BAD!!

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I came across other views on Hipsters that thought rather amusing

Dan Fletcher in Time seems to support this theory, positing that stores like Urban Outfitters have mass-produced hipster chic, merging hipsterdom with parts of mainstream culture, thus overshadowing its originators’ still-strong alternative art and music scene.[11] According to Fletcher, “Hipsters manage to attract a loathing unique in its intensity. Critics have described the loosely defined group as smug, full of contradictions and, ultimately, the dead end of Western civilization

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Julia Plevin In a Huffington Post article entitled “Who’s a Hipster?”, Julia Plevin argues that the “definition of ‘hipster’ remains opaque to anyone outside this self-proclaiming, highly-selective circle”. She claims that the “whole point of hipsters is that they avoid labels and being labeled. However, they all dress the same and act the same and conform in their non-conformity” to an “iconic carefully created sloppy vintage look”

We will Gleam and Glamourise tomorrow more on WHO Brake IS for…

Thanks for reading

 

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