Found this today and Loved it.
A no-frills hi-tensile steel frame lays the foundations for this slick-looking steed in Brake’s single-model range. Hailing from the streets of London, our bike of choice was finished in a black powder coat.
Its intentions are clear from the get-go; with no mounts for a bottle cage, mudguards or rear rack this is a solid pub bike, but you’ll have to think of another way of carrying your change of clothes if this becomes your workhorse (messenger bag, maybe!).
Look beneath the black, funky red and yellow finish and you’ll discover ball bearings within the headset, hubs and bottom bracket. In all honesty, this is a bit of a low point. We’ve seen cartridge bearings on bikes in this category and at much lower points, and as we rate them higher than the balls, it’s a clear downer in terms of value for money.
Bike control derives from the 1 1/8in ahead stem with alloy riser bars. These feel stiff, especially when compared to a quill stem on the same budget, so a definite plus point giving confidence in and around traffic. Slack angles mean it’s not the nippiest ride, but providing you’re not looking to set any PBs, the Brake certainly soaks up potholes.
The wheels are a similar breed to those we’ve seen on other models at this ; the aero-style rims give a speedy impression, but they aren’t the lightest wheels you’ll find. But it’s an aesthetic pay-off — a shallower rim would have been a way of saving a little weight, but lose points for coolness. Equally, red tyres look good to the passer-by, but the actual rubber used here gives little grip on wet tarmac.
Colour co-ordinated ‘leather’ saddle and soft grips complete the package, the grips modelled on the classic fixed-gear favourite Oury. It’s an appreciated touch. The saddle is comfy, which is all too often lost on urban bikes that adopt the ‘faux retro’ look.
At close to 10kg, the weight isn’t near what we’d like a bike for getting to work fast, but its durability can’t be doubted. For £350 we’d expect a few higher-grade components but it’s certainly one to be chosen on looks.
I was chatting with a friend this week, about the series of Brake’s blogs, with the intention of narrowing down who, and what audience we are for…
And NOT for,
“Brake is for those who understand the simplicity of a Boris Bike and now want their own Bike that is sexy!”
Needless to say there are some very elegant, fashionable , stylish Boris Bike riders. Just waiting to go to the next level..
THE NEXT Bike for YOU is a Brake Bike
You care about bikes also being : Lightweight, Simple to use, Easy to maintain. [see previous Blog ] looking AWESOME and FeelingGreat.
Ohhhh But Where Can I store the bike……….. Solutions to follow.
I ask friends what they would like to know or ask about Bikes or Cycling.
This came up in varying ways…
I want to get a bike and I want to ride my bike, BUT not on the road “am scared ” or a Cycle Lane “it’s intimidating ”
As someone who’s cycled safely since a kid, has confidence and awareness on a bike, I take it for granted… and have
Here are some great options for INTO the CYCLE LANES OFF the Roads.
Two of my Favourite Local rides are along the Thames Cycle Path
Start at The Cutty Sark Head East keep going until the Thames Barrier for light refreshments and a loo break.
If still energised and loving the traffic free Flat scenic ride, keep going to Erith.
Where you can jump on the train back into London.
Or from the Station in Erith and finish up in one of the many pubs along the Thames in Greenwich!
I will give more Traffic-free routes that have plenty to offer along the way, from Country pubs to city Shopping.
all over the country check out -sustrans.org.uk for cycle routes all over the UK.
Happy Friday And Here’s our Fun Track for the Weekend, about a River, by James Bay
Brake audience must know..
All bikes are all sourced out of Taiwan.
Bikes arrive in London in one box, part assembled.
once Purchased then straight to a professional mechanics who are trained in full assembly and servicing of the majority of bikes sold (in London )
If the new address is outside of London. Bikes will be sent to the local bike shop where a mechanic will be qualified for the job in hand.
Brake recommends all maintenance to be carried out by a professional, however, jobs such as punctures may be attempted under the supervision and pumping up the tyre can be rewarding this we would recommend trying.
So in short. Buy a Brake bike is easy, the idea of the brand is a simple lifestyle.
We design, someone does the mechanics you ride.
And this is why…
Defined by following the latest trends and fashions, especially those regarded as being outside the cultural mainstream.
The bikes generally accepted by the hipster, are ” retro” ” vintage “or “classic”. Its components could have been sourced from old bikes found in the shed , or off grandfather’s old favourite Bone Shaker. A hipster will have a heightened importance of then assembling these variants; age, colour and size components into their very own Hipster Fixie. Whether built over a short time or a drawn out process. Will likely look a mix mash, and look like so much care has been put into it looking different it actually is just BAD!!
I came across other views on Hipsters that thought rather amusing
Dan Fletcher in Time seems to support this theory, positing that stores like Urban Outfitters have mass-produced hipster chic, merging hipsterdom with parts of mainstream culture, thus overshadowing its originators’ still-strong alternative art and music scene. According to Fletcher, “Hipsters manage to attract a loathing unique in its intensity. Critics have described the loosely defined group as smug, full of contradictions and, ultimately, the dead end of Western civilization
Julia Plevin In a Huffington Post article entitled “Who’s a Hipster?”, Julia Plevin argues that the “definition of ‘hipster’ remains opaque to anyone outside this self-proclaiming, highly-selective circle”. She claims that the “whole point of hipsters is that they avoid labels and being labeled. However, they all dress the same and act the same and conform in their non-conformity” to an “iconic carefully created sloppy vintage look”
We will Gleam and Glamourise tomorrow more on WHO Brake IS for…
Thanks for reading
Brake has not been up to date on Blogging or keeping the story alive.
It’s not so easy to convey Brake and who our unique audience is. So let’us give it go with a series of Blogs
One thing is clear who we are NOT aiming at, and this is easier to convey in conversation, face to face yet not so much via a google search!
So a good place is here, to start telling our story and making it clear WHO BRAKE is FOR by making it clear Who They ARE NOT for.
Bike Geeks : sourced from the Urban Dictionary
“Someone who is interested in cycling extends beyond mere enjoyment of the sport, and who is overly infatuated with the equipment itself. Obsessed with purchasing, or at least admiring, the very latest, overd frames, components, and even the apparel worn like spandex shorts and carbon fibre shoes.”
Spandex can it be stylish? Or is it just for wearing it extremely tight or maybe it’s functional. Also known as Lycra or Elastane, Invented in the US in the 1960’s changed the Clothing Industry
This wonderful synthetic is used in an array of clothing, including Skinny Jeans, Ski wear, Bra’s , Underwear , leggings , dresses, pants, swimwear, spanx …. Not just for the tight Cycle shorts and tops…
We can ALL wear Carbon Fibre Shoes and wear our Spandex / Lycra anytime any day
Lets have some fun making a clear reference who BRAKE isn’t for …
Finding it tricky to keep regular blogs. In the Month of August, we will do our and commit to the Blag page.
Yikes, that’s a promise.
Has anyone seen the change in recent months? more people on bikes, bike lanes and the super highway, and this weekend Ride London. There would appear to be an upbeat in trend. Now we want to convert those new to the sport, fitness, commute and urban travel to have their own bicycle. Boris Bikes, are they now plainly Santander’s or Kahn’s bikes. None the less eventually will convert into owning a bike???
Prudential Ride London is a great event, on Saturday , kids, families, and groups of friends all got on their bikes and rode London, with loud DJ sets around the course and 100’s and 100’s of volunteers, weaving and various speeds through Iconic London.
The ride on Sunday enormous support for all riders, volunteers and the organisers. Lots of money raised for all good causes, we really enjoy the increasing profile cycling is receiving, it’s almost getting cool again!! We may never be Chris Froome or complete a stage at the Tour De France But we could complete any stage at Ride London.
It’s great and we really love seeing everyone on bikes, not just the aged die-hards or the hand built hipster! Anyone and Everyone can ride a bike and enjoy it…
Martin Turner May 5, 2016 Lewisham cardlewisham card
If you’re a cyclist in need of a bike, or even just a cyclist, listen up. Summer is (hopefully) just around the corner and those long country rides in the gleaming sunshine might soon become a reality. In light of this, one of our superb local businesses on the scheme have decided to offer an exclusive May offer on their bikes, allowing you to purchase just in time for the season at a hugely reduced rate…
Brake Bikes is the brainchild of Blackheath based designer and cycling enthusiast Rachel Thomas. Her ingenious and wholly unique bike designs were conceived through fusing two distinctly different mediums: Californian style, and British design. Her story is an intruiging one:
“The brakebikes concept of Brake was born whilst Rachel Thomas was living in Los Angeles. Realisation of the concept led to a fact finding visit to Taiwan for manufacturing processes. It was here that Rachel’s British design influence resulted this first edition of unique single speed bikes.”
So with this worldly hybrid of inspiration Rachel returned to the UK and now sells Brake Bikes all over London, and has them stocked in some local Bike Shops (including Pedal It), in Lewisham and Greenwich.
The first edition Brake Bikes are three designed single speed bikes, in specific three-colour combinations. Limited to less than 100 in each colour combination, they are also numbered and exclusive to each buyer.
Brake Bikes Lewisham Card
Brake Bikes Lewisham Card
The consistency and distinction of this unique brand of Bike means that their tag is the same for all: £350. However, this May, Rachel is offering Lewisham Card holders a mammoth discount of £100 off all her bikes, so each will cost £250, putting you in prime position to snap up one of these colourful specimens for the rest of the year!
The discount works with a special code for the Lewisham Card; all you need to do is comment below with your name and email address (if you’d prefer to message or email us your email address that’s fine, and we’ll send you the code. From there you can order your Bike through her site using the code. Be quick, as stock is limited!
As cycling becomes ever more popular and necessary in our heavily polluted city, think before you buy and make the most of what’s on offer. Leave over-d and poor-service Halfords alone and instead shop with local retailers such as Brake Bikes, Pedal It (Lee), Compton Cycles (Catford), or Vaidas Cycles (Honor Oak) – all fantastic independent bike shops in our borough ready to you choose your dream bike!
Find out more and order your Bike from Brake Bikes’ website here
Why Black Brake.